Equine Canada and the Jeux Équestres Mondiaux 2018 (JEM 2018) Bid Committee are extremely pleased to announce that the Fédération Equestre Internationale (FEI) Bureau unanimously awarded the 2018 FEI World Equestrian Games™ to Bromont/Montreal as host city, with the Games to be held at the Bromont Olympic Equestrian Park. Canada will follow in the footsteps of France (Normandy – 2014), the United States (Kentucky—2010) and Germany (Aachen—2006).
"We are thrilled with the decision from the FEI," said Paul Côté, President of the JEM 2018 Bid Committee. "We believe that the impact of this event in Bromont in 2018 will be felt for decades to come and will represent a significant time for Canadian equestrians."
This will be the first time in the history of the World Equestrian Games ™ (WEG) that the prestigious event has ever been held in Canada and only the second time outside of Europe, with the first time being in 2010 in Lexington, KY. The World Equestrian Gamesis a premiere international event that attracts thousands of spectators and leaves a legacy of outstanding facilities in host cities. It is the World Championships of equestrian competition, governed by the Fédération Equestre Internationale (FEI).
Already a world class facility, the Bromont Olympic Equestrian Park currently hosts FEI jumping, dressage, eventing and driving competitions.
To accommodate the best in the world coming to Canadian soil to vie for the podium in 2018, the Bromont Olympic Equestrian Park will also be expanded and enhanced so the eight FEI disciplines of jumping, dressage, eventing, para-dressage, reining, driving, endurance and vaulting will have world-class competition facilities. This will leave the already outstanding equestrian venue in Bromont as a legacy to Canadian equestrian sport.
"This is an exciting announcement and a great opportunity for equestrian sport, and will make an outstanding economic impact on Bromont, the province of Quebec and the horse industry in Canada," said Al Patterson, president of Equine Canada.
The WEG is a Major Event, Hosting a World Championship is an Ambitious Undertaking
The WEG lasts 16 days and features a world-class field of athletes and horses from over 65 nations competing in show jumping, dressage, eventing, para-dressage, reining, driving, endurance and vaulting. WEG is a powerful economic accelerator: benefits were calculated at $400 million for Lexington in 2010, including $200 million in direct expenditures.
WEG 2018 will be a spectacular celebration of the horse, set off by dazzling opening and closing ceremonies featuring Canadian performers and entertainers. We expect over 507,000 spectators (up to 40,000 on peak days), including 43,000 from other Canadian provinces and 11,000 from abroad. An international equestrian trade show will feature more than 300 exhibitors.
We anticipate more than 450 million television viewers in 157 countries; 450 hours of television coverage; 1,600 media representatives, 11,000 web articles and 7.6 million visitors to the WEG web site.
The WEG has High Economic Value
WEG will benefit Canada’s economy. There are 250,000 horse owners in Canada, and up to one million who ride or drive horses every year. Equestrian sport, racing, recreation and entertainment contribute more than $15 billion annually to our economy.
The economic value of hosting WEG is significant and should not be understated. The Sport Tourism Economic Assessment Model (STEAM), a model developed by the Canadian Sport Tourism Alliance positions WEG 2018 as one of the largest single sporting events hosted in Canada. WEG 2018 offers excellent financial return on investment of public funds.
WEG 2018 is expected to generate $435 million in total economic activity (industry output) for Canada and $274 million for Bromont/ Montréal. It will net $208 million for Quebec (approximately $118 million of that in Bromont/ Montréal). This includes an estimated 2,434 jobs (1,600 of them in Bromont/Montréal) and $138 million in wages and salaries. (Jobs reported in this study refer to the number of jobs, vs. full time equivalent [FTE: two people working half time would represent two jobs or one FTE]).
Create Momentum for Future Success
The benefits of hosting WEG 2018 are not just financial. The event will boost the competitiveness and excellence of Canada’s athletes, give them home field advantage and prime them for podium performances at the 2020 Olympic Games. It will inspire a whole generation of young Canadians and promote the participation of people of all ages in equestrian activities from recreational riding to international competition. Finally, it will enhance Canada’s capacity to attract and host other major international equestrian events.
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